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Brand Manager - 3017

Location : Remote
Job Type : Permanent Placement
Hours : Full Time
Required Years of Experience : 8
Required Education : Bachelorís Degree; or equivelant work experience
Travel : No
Relocation : No
Job Industry : Not for Profit - Charitable
Job Category : Marketing

Job Description :



 


Blend360 is an award-winning consulting firm and provides services to some of the world’s best known and most respected organizations. We're a people company and have supported thousands of talented individuals on their career journey over the last 20 years. If you're looking for an exciting new project or position supporting a great organization, the team at Blend360 is committed to your success.  


 


 


 


We are seeking a Marketing Brand Manager for one of our Financial Services clients.  This opportunity is the perfect fit for someone who is looking for an opportunity to be a part of an extremely fast-growing marketing team, where your creative input and ideas are crucial. 




 


Become the brand expert in all channels of business. This role will be the brand champion for the business and lead the further defining of the brand as well as creating, refining and maintaining brand guidelines, brand training, and brand governance. The scope of the role includes brand strategy, storytelling, evangelization and protecting the brand. Act as a brand advocate, providing thought-leadership, inspiration, and best practices that contribute to the success of the brand across all channels for the US plasma business


 


Required Qualifications :


  • Identify marketplace brand insights and implications in collaboration with Creative team, Business Intelligence and Business Units.

  • Support the delivery of claims and evidence-based messaging through strong collaboration with internal partners for customer facing messaging.

  • Partner with Corporate and Business Units to build message hierarchy, brand messaging, integrated communications plans, key assets, and global toolkits that best resonate with target audiences.

  • Support health of business analysis and reporting, results tracking, lessons learned and continuous improvement assessments along with the Business Intelligence team.

  • Anticipate customer shifts and align messaging and brand as needed.

  • Experience with building a brand, developing brand training, and successful brand launch, ideally in a retail, hospitality, or similar industry that included field training.

  • Work collaboratively with creative team to brief, review and refine creative work to align with strategic objectives.

  • Ensure agency partners are aligned on the brand guidelines and voice in all deliverables.

  • Enhance the brand by being aware and analyzing industry and competitor trends, consumer insights and data.

  • Build out brand training, brand center, and governance to create brand consistency throughout the business. Consult across the business as the lead of strategy, messaging, and execution.

  • Represent and champion the brand to leadership as needed.

  • Design and monitor business performance goals to drive brand awareness.

  • Develop proactive and reactive competitive responses and action plans through to asset delivery.

  • Assist with the development of annual strategic marketing plans.



A diverse workforce is a strong workforce



To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success.  We are determined to have equality in the workplace, within our team and as an extension of our clients’ team. 


This is not the work of the moment, this requires continued learning and purposeful actions.  We are investing resources to understand and improve the sourcing, selection and retention of the talent we hire, and ultimately the workforce we provide our clients. We will communicate our journey in the spirit of transparency and shared learning.




 


We understand the Confidence Gap and Imposter Syndrome are real.  We still want to hear from you.





BLEND360 is an equal opportunity employer


 



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