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Digital Marketing Manager - Remote or Hybrid NYC - 3133

Location : New York / Remote
Job Type : Consult to Hire
Hours : Full Time
Required Years of Experience : 5
Required Education : Bachelorís Degree required
Travel : No
Relocation : No
Job Industry : Banking - Financial Services
Job Category : Marketing

Job Description :

Dynamic, Entrepreneurial Marketing Consulting Company is seeking a Digital Marketing Manager to contribute to our fast-growing eCommercie / SaaS company headquartered in NYC. This role can either be 100% remote or Hybrid / Remote if local to NYC.


 


People are everything here at BLEND360.  We are inspired by advancing our client’s most critical initiatives, products and projects by matching our clients with the right talent. We are equally inspired by the men and women we place in meaningful assignments so they can achieve their career goals. BLEND360 has been among the Inc. 5000 fastest growing companies 8 years in a row, and we’re very proud of our World Class NPS score. Our success is a direct result of our passion for advancing the careers and initiatives of the talented people we work with every day.




Overview


Our technology platform connects e-commerce sellers with automated optimization strategies, business-building solutions, and access to growth capital that drive success.  Our team comes from industry leading e-commerce enterprises; we understand how to optimize e-commerce businesses with targeted solutions that meet the specific needs and challenges of the online marketplace and DTC ecosystems.


 


Who We Are


We are a team of eCommerce experts, PHD Data Scientists, & world class engineers. We Geek out on Data Science to analyze the proliferation of Direct-to-Consumer eCommerce through our client's data platform. Through it, millions of brands are tracked across >380 attributes including platform, social media following, and ad counts. 


 


This is not a silo position. We want a collaborative and energetic individual with strong creative and analytical skills and a that can help grow our influence while also increasing brand loyalty and awareness.  




The Role


A successful Digital Marketing Manager is responsible for developing and implementing strategies that promote our brand.They should be able to plan, implement, and manage our digital marketing campaigns across various channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to their audience. Our ideal candidate is someone with experience in marketing, art direction, and social media management.




Required Qualifications :

What You’ll Do



  • Strategize, design and implement digital approach, including web, organic and paid media to meet business goals and objectives.

  • Develop recommendations for stakeholders with right mix of digital channels, budget and resource requirements.

  • Understand paid media needs, vendors, systems and underlying dataset by being a key user of this information and channel specific KPIs

  • Manage social media calendars, ensuring that all content is up-to-date, accurate, and approved by internal stakeholders.

  • Plan, execute, and measure experiments and conversion tests

  • Evaluate data from digital marketing efforts at tactic, audience and segment level to optimize spend and marketing performance

  • Develop and maintain informative reports that track campaign metrics and present to internal stakeholders along with actionable recommendations

  • Stay up to date with current and emerging technologies and trends in SEM and paid media, providing thought leadership and perspective for adoption where appropriate.

  • Work within the global web & digital team to optimize SEO/SEM initiatives.

  • Ensure digital marketing activities comply with corporate brand guidelines as well as follow best practices for that channel


What We Look For



  • Self-starter with drive to deliver results with minimal supervision.

  • Collaborative and team oriented while also able to work independently.

  • Exceptional project management skills – able to manage multiple priorities, projects, and resources with attention to detail.

  • Ability to adapt approach and style to different markets as appropriate, being sensitive to language and cultural differences.

  • Ability to work with external agencies and internal stakeholders in multiple countries.

  • Excellent presentation and interpersonal skills.

  • General knowledge of financial and investment services market a plus

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Solid understanding of PPC, SEO and SEM, including setting up and optimizing paid media campaigns.

  • Solid knowledge of Google Analytics and other measurement tools.


What We Need



  • Bachelor's Degree or equivalent experience.

  • 5+ years of digital marketing experience as part of a marketing team, preferably with a public company comparable to another similar SaaS.


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