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Digital Marketing Manager

Location : San Diego, CA
Job Type : Permanent Placement
Hours : Full Time
Required Years of Experience : 2
Required Education : Bachelors Degree
Travel : No
Relocation : No
Job Industry : Medical Equipment
Job Category : Marketing

Job Description :
Blend360 has a client who is looking for a Digital Marketing Manager in the greater San Diego area. Our client is in the Dental Industry and they are looking to transition away from using agencies to a more in house model that this individual would run all things Digital Marketing marketing. Ideal candidate would have agency experience but wanting to transition to in-house full cycle marketing management. 

 

This will be a completely remote position but we will need someone who is familiar with the San Diego area. 
Required Qualifications :

      2+ years of progressive advancement and achievements in digital marketing roles


      2+ years’ experience in consumer-oriented (healthcare / medical preferred) digital marketing and advertising


      Demonstrable experience in designing and implementing successful digital marketing campaigns


      Strong understanding and ability to optimize performance of:


-        Paid Search


-        Display Advertising, including native and retargeting


-        Social Advertising


-        Organic Search


 


      Solid knowledge of online marketing tools and best practices


      Hands-on experience with SEO/SEM, Google Analytics and CRM software (Salesforce)


      Familiarity with web and user experience design


      Excellent analytical and project management skills


      Strong team management and communication (written and verbal) skills


      Bachelor’s Degree in Marketing or related field required


      Demonstrable experience with email marketing, lead nurturing programs


      Advanced knowledge of HTML and CSS required


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