Director of Hospital/Payer Marketing

Director, Hospital/Payer Marketing

Full description

The Director, Hospital/Payer Marketing will play a pivotal strategic and tactical leadership role in helping to successfully launch of our client's new drug within the hospital/IDN channel. This role is a unique opportunity to be an integral member of a fast-paced, customer-focused marketing and brand team, launching the first product for our client. This will be accomplished within a team environment that prioritizes patient-centricity, encourages innovative ideas, embraces diverse perspectives, and operates in a culture of integrity and collaboration. 

Responsibilities

•        Develops strategies and marketing initiatives for targeted hospital systems, continuously generating insights and learnings to drive brand performance

•        Leads development and delivery of hospital segment-specific resources and pull-through programs that are aligned to brand strategy

•        Collaborates with Access & Value team to develop and deliver messages and resources to educate HCPs on product value, access, and reimbursement

•        Builds timely, robust metrics plans to adjust execution as necessary to achieve goals

•        Develops innovative and integrated digital hospital strategies and tactics to communicate brand messages effectively and efficiently to targeted customers

•        Leads development of hospital segment-specific content for Sales Force meetings including planning, execution, and follow-up engagement

•        Supports development and implementation of annual brand and strategic plans that drive the short- and long-term hospital strategy and tactical plan

•        Collaborates with brand team to identify opportunities for synergies and ensure positioning, strategy, and messaging are consistent across the brand

•        Acts as a liaison with cross-functional partners to lead and guide strategic and tactical planning and execution

•        Partners with Commercial Analytics & Business Intelligence team to identify innovative data sources and develop/utilize tools to assess channel trends and performance, as well as create segmented targeting opportunities

•        Provides channel-specific strategic direction to all agencies for development and delivery of relevant and innovative programs and materials to hospital customers

•        Develops and manage hospital marketing budget in partnership with finance

•        Manages the Medical/Legal/Regulatory review of promotional materials and programs and ensures all activity is being conducted in full compliance with policies

PREFERRED QUALIFICATIONS

• BA or BS required; MBA preferred

• Minimum 10 years commercial/marketing experience is required including US pharma experience

• Recent HCP and hospital marketing experience or hospital field accounts management experience, with preference for experience marketing cardiovascular products

• Strong familiarity with US hospital system/IDN market landscape and workflow with experience in identifying unmet needs for customers within this segment

• Experience in developing initiatives to effectively engage and educate hospital customers in disease areas of focus that support activation

• Demonstrated innovation champion, seeks learnings from other brands and other industries to innovate and enhance launch plans

• Demonstrated leadership, strong communication, and ability to foster a culture of collaboration and teamwork

• Established business acumen, critical thinking, and pharma industry business knowledge

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.