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Director, Product & Channel Marketing

Location : New York / Remote
Job Type : Permanent Placement
Reference Code : 2932
Hours : Full Time
Required Years of Experience : 10+
Required Education : Bachelorís degree required
Travel : No
Relocation : No
Job Industry : Banking - Financial Services
Job Category : Marketing

Job Description :

Dynamic, Entrepreneurial Marketing & Finance Consulting Company is seeking a fulltime Director, Product & Channel Marketing to contribute to a thriving Financial Investment firm in New York, NY. If you have an entrepreneurial spirit, a passion for product marketing, and are driven by results, this direct hire opportunity might be for you!


People are everything here at BLEND360.  We are inspired by advancing our client’s most critical initiatives, products and projects by matching our clients with the right talent. We are equally inspired by the men and women we place in meaningful assignments so they can achieve their career goals. BLEND360 has been among the Inc. 5000 fastest growing companies 8 years in a row, and we’re very proud of our World Class NPS score. Our success is a direct result of our passion for advancing the careers and initiatives of the talented people we work with every day.

About Our Client:

They are listed on the London Stock Exchange and aremember of the FTSE 250 share index. They are an international business-information group covering asset management,price discovery, data and market intelligence, and banking and finance. The group also runs an extensive portfolio of events forthe telecoms, financial andcommoditiesmarkets. The role sits within the Asset Management Division, focusing on the investment business.

We are looking for an established, creative and performance-orientated marketing leader to drive retentionandgrowthforour coreproducts - Memberships,Media&Forums. The  Director of Product & Channel Marketing is directly responsible for developing GTM strategy,marketing campaigns, product branding, messaging and content for Memberships & Media and is responsible for Forums.

The role is global and will work closely with the heads of product and sales, event directors, audience acquisitionmarketers, marketing digital & operations team, sales operations and designers. This role can be office based (NewYork) or part-remote or remote and will report directly into the Vice President of Marketing.


Required Qualifications :

What you’ll do:

  • Develop, support and guide a small team to drive product marketing strategy for Memberships, Media and Forums and oversee daily workflow.

  • Develop and deliver the product and channel marketing strategy and campaigns that are created across themarketingfunnel todriveleadgenerationandretentionefforts.

  • Work closely with the VP, Marketing and senior management in product and sales to develop overall brandmessagingandmarketingmaterials.

  • Identify core priorities and opportunities for marketing within a fast-paced work environment and scale ofproductscoveredglobally.

  • Identify efficiencies in ways of working and implement improvements to process across the product marketinglandscape.

  • Identify and create strategies for untapped marketing channels.

  • Collaborate on projects involvingcross-functional teams to find growth areas in the customer markets we sell to.

  • Support the product and sales teams to ensure that key product value propositions and benefits are articulatedinourmarketingmessages.

  • Manage and foster relationships with key stakeholders across all regions.

  • Manage sales enablement by providing the marketing content for new and existing products as well as overallbrandmessages.

  • Manage content strategy to engage potential clients and existing clients through messaging and visuals.

Measure of success:

  • Setting KPIs for content,emails,product marketing and marketing campaign materials

  • KPIs for client/prospect engagement and meeting goals for generation of marketing qualified leads

  • Staying on budget and maximizing budget forspend

  • Successfully presenting to VP Marketing, product leads, sales, and other stakeholders about marketing programresults



  • Track record of success in a B2B marketing leadership role, with recent experience in media or events businesses and/or the Asset Management industry

  • Experience in both institutional and small business marketing

  • Proven expertise in content creation across channels, including email, website copy, digital ad copy, internal resources,and marketing collateral

  • Excellent relationship building and communication skills

  • Experience with marketing technology ;Pardot,Salesforce,Hubspot

  • Strong PowerPoint and Excel skills

  • Experience in global roles 



  • Bachelor’s degree required, with major in marketing or communications preferred

  • 8+years minimum experience in B2B marketing required

  • 3 years minimum recent experience in media/finance industries preferred


  • Positive attitude

  • Willing to bring new ideas to a team

  • An innovator who will pro-actively help drive growth across the group

  • Ability to be nimble in a small team and shift as demands change

  • Humility and assertiveness: have confidence to challenge and be challenged

  • Strategic thinking


A diverse workforce is a strong workforce

To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success.  We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.


This is not the work of the moment, and this requires continued learning and purposeful actions.  We are investing resources to understand and improve the sourcing, selection and retention of the talent we hire, and ultimately the workforce that we provide our clients. We will communicate our journey in the spirit of transparency and shared learning.


We know that the Confidence Gap and Imposter Syndrome are real – we encourage you to apply so we can get to know you.  Connect with us and we will work together to find your next great opportunity.


BLEND360 is an equal opportunity employer


This role is not eligible for immigration sponsorship.

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