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Email Campaign Manager

Location : Remote
Job Type : Consult to Hire
Start Date : 12/07/2020
Hours : Full Time
Required Years of Experience : 3+
Required Education : Bachelors Degree
Job Industry : Banking - Financial Services
Job Category : Marketing

Job Description :

Email Production Analyst

Dynamic, Entrepreneurial Marketing Consulting Company is seeking an Email
Campaign Manager  to join our Fortune 100 Financial Services Client's
Email Production Team. 

 

The Email Campaign Manager, acting as a Project Manager, works with various products and segment owners
to deliver email marketing campaigns to our customers. Individuals on the
team consult with strategists as well as creative agencies on email design
related to functionality (e.g. responsive, ADA guidelines), email best
practices and test design options.  Individuals are subsequently
responsible for all email set-up and carrying out campaign execution and
deployment checks.

 

If you have an entrepreneurial spirit and passion,
are driven by results, produce excellent content and want to be a
consultant for our fast-growing company, we’re looking for you!



Key responsibilities include:


  • Partnering with internal teams, specifically Card or Bank Program

  • Manage marketing strategy, Marketing Information Management (data) for list pulls/segmentation, and external suppliers to ensure email campaigns, which are often highly complex, are designed and executed flawlessly to meet business goals.

  • Planning and executing Email Marketing campaigns including setting up/editing multiple programs within a deployment, recommending and/or refining targeting segmentation, implementing testing strategies, developing schedules, recommending optimization rules, auditing waterfalls produced by the Marketing Information Management team, and conducting pre-deployment checks.

  • Reviewing email creative submissions and confirming conformity to branding guidelines and email best practices including ADA digital guidelines as well as executional efficiency, as applicable.

  • Applying critical thinking skills to identify and mitigate potential issues to avoid negative impacts to customers, internal clients, and Brand.

  • Remain extremely focused on detail while managing multiple email campaigns simultaneously.

  • Ensure quality deliverables are on time and meet all Channel Controls.


Required Qualifications :

Required Skills: 


  • 3+ years of business experience, particularly in email campaign management

  • Experience working with ESP's 

  • Email campaign Project Management experience

  • Ability to understand data and make recommendations based on analytics, including test design recommendations and waterfall audits

  • Thinks operationally and strategically; analyzes issues, uses sound judgment

  • Strong communications skills: listening, presentation and influencing/negotiation skills

  • Excellent interpersonal and relationship building; requires collaboration and teamwork across organizational boundaries

  • Intellectual curiosity, logical thinking, and the ability to solve problems creatively

  • Accountability, attention to detail, decisiveness, and strong work ethic

  • Excellent campaign management skills and the ability to handle multiple program execution simultaneously and independently

  • Time management skills and the ability to work efficiently under tight deadlines

  • An ability to discern creative best practices and an eye for visual media in general.

  • Ability to understand HTML code

  • Experience working within a large organization on email campaigns

  • Bachelor’s degree required



This role is not eligible for immigration sponsorship.





BLEND360 is a multi-award-winning Marketing Company who is privileged to
provide our services to some of the most respected and recognized brands in
the world. At BLEND360 it is all about advancing our clients marketing
capabilities and performance. 
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