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Marketing Program Manager - 3166

Location : Baltimore, MD / Wilmington, DE
Job Type : Permanent Placement
Hours : Full Time
Required Years of Experience : 3+
Travel : No
Relocation : No
Job Industry : Banking - Financial Services
Job Category : Marketing

Job Description :

Who we are:

BLEND360 is a multi-award-winning Marketing Company that is privileged to provide our services to some of the most respected and recognized brands in the world. At BLEND360 it is all about advancing our client's marketing capabilities and performance.

We are assisting one of our top clients to find a Marketing Program Manager within Applicant and Customer Journey Marketing to add to their growing marketing team. This is one of the largest lending specialists in North America that has undergone tremendous growth and needs you to complement its marketing strategies. This is a direct-hire opportunity.


Who you are:

A customer-focused Program Manager - Omni-Channel Marketing to join our growing Customer Marketing team in Wilmington, DE or Baltimore, MD area (Hybrid 2 days in office). If you are a person who is adept at leveraging data analytics and customer insights to drive value across the loan closing lifecycle, this would be an exciting opportunity for you! You will be a key contributor to the creation, execution, analysis, and optimization of customer-facing marketing efforts. Objectives will include motivating potential customers to close on their loan in an easy, frictionless omni-channel journey.

This role is ideal for a highly collaborative team player since the role involves working with cross-functional teams across marketing, analytics, operations, and digital to develop and execute campaign strategies that deliver key metrics for the company.


What’s in it for you:

Direct Hire Position

Competitive Salary

Location: Hybrid to Baltimore, MD office

Supportive Management/Company Culture

Leading Technology Tools


Supportive team to grow your journey orchestration ideas in email automation


Full Benefits package:

Comprehensive benefits package to include:

    Health and wellbeing options for team members and their dependents

    Up to 4% matching 401(k)

    Tuition reimbursement

    Continuing education

    Bonus eligibility

    Paid time off

    Paid volunteer time


What You'll Do:

The Customer Marketing team is responsible for developing and executing strategies, lifecycle journeys and communications across the customer lifecycle to drive business growth and deeper, more engaged relationships. 

  • Execute customer lifecycle marketing strategies, plans and tactics to increase the number of applicants that close their loan using digital channels.

  • Continuously optimize the content, timing and cadence of communications as well as utilize new methodologies and best practices to improve customer experience and drive business goals

  • Create detailed campaign briefs informed with customer insights, knowledge of the customer journey and strong understanding of the communications objective and how to measure success.

  • Collaborates with a large group of stakeholders across Marketing, MarTech and Digital to ensure functional specifications and requirement documents are met.

  • Responsible for mapping and maintaining communication touchpoints to support an applicant’s journey to close a loan and receive their funds

  • Develop and maintain expert knowledge of your audience and their needs as well as programs, products and services that will impact this stage of the customer journey. 

  • Define milestones, deadlines and templates for customer communications during this stage of the customer lifecycle with level of detail required to support monthly, one-off and scheduled communications.

  • Assist with personalization efforts and work closely with business partners to translate the vision into actionable campaigns

  • Measure the effectiveness of campaigns (with support from analytics) and conduct A/B testing ton continuously optimize communications.


Required Qualifications :

What you’ll need for success:

  • 3+ years of email marketing, lifecycle marketing or retention marketing experience

  • Ability to understand the company business strategy and support through marketing initiatives

  • Ability to execute multiple projects simultaneously and complete projects with tight deadlines.

  • Ability to synthesize quantitative and qualitative data into actionable insights about the customers, the channel and the business.

  • Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch

  • Excellent communication skills and the ability to effectively work with all levels of management.

  • Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization

  • Financial services, lending experience and/or acquisition closing experience desired.

  • Experience with Adobe Campaign or other campaign management platforms is a plus.



This role is not eligible for immigration sponsorship.


A diverse workforce is a strong workforce To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, and our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team, and as an extension of our client's team.


This is not the work of the moment, and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing, selection, and retention of the talent we hire, and ultimately the workforce we provide our clients. We will communicate our journey in the spirit of transparency and shared learning.


We know that the Confidence Gap and Imposter Syndrome are real – we encourage you to apply so we can get to know you. Connect with us and we will work together to find your next great opportunity.


BLEND360 is an equal opportunity employer



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