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Paid Search Consultant

Location : Remote
Job Type : Temporary/Contract Assignment
Hours : Full Time
Required Years of Experience : 4
Required Education : Bachelors
Travel : No
Relocation : No
Job Industry : Agency - Advertising/Agency
Job Category : Marketing

Job Description :

Our client is a digital marketing agency with 1600+ clients, some of the best-known brands in the world. They are looking for assistance on their seasonal campaigns that have recently started and will go until April or May for 20/hrs per week. They are looking for someone with heavy paid search experience, utilizing google & Bing/Microsoft in platform capabilities.


Day To Day:




Services


Up to 80 hours per month of paid search strategy & execution support:



  • Google search

  • Bing search

  • Google discovery

    • Support for the Team

    • Channel execution and management

    • Weekly Reporting analysis: Client possess existing reporting dashboards




Campaign Management & Optimization



  • Implement media plan

  •  Bidding strategy and budget management including advanced bidding recommendations such as day-parting or device bidding strategies

  • Campaign optimization including: 

    • Targeting 

    • Creative

    • Match type 

    • Ad groups

    • Landing page alignment, 

    • Campaign settings



  • Performance analysis and recommendations

  • Text Ad copy writing including ad extensions

  • Keyword optimization and expansion

  • Shopping feed structure & optimization recommendation


Required Qualifications :

Qualifications:



  • 4+ years of paid media experience, some of which must be in a digital agency environment

  • Expert level of knowledge of Google Ads and Bing Ads. GDN and YouTube are preferred.

  • SA360 experience highly preferred

  • Experience working with a $50k+/month budget

  • Experience working with B2C (most of their clients), B2B, and Ecommerce verticals is recommended


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