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PPC Strategist

Location : Remote
Job Type : Permanent Placement
Hours : Full Time
Required Years of Experience : 1.5
Required Education : Bachelors
Travel : No
Relocation : No

Job Description :

As a PPC Strategist, you will be part of the Paid Media team. You will be responsible for creating, maintaining and analyzing campaign performance data, and defining, executing, and monitoring effective online paid search marketing strategies, as well as assisting in the development of ongoing departmental strategies and processes.


 


•        Research and present current industry trends and developments


•        Writes copy for paid search ads and keeps it up to date and in sync with clients' on-site offerings


•        Presents paid search, shopping and product feed optimization recommendations to managers, clients and prospects


•        Develops strategies for paid search, shopping and product feed optimization


•        Creates and refines internal and client-facing performance reports


•        Performs in-depth analysis of marketing campaigns


•        Provides frequent progress reports regarding online marketing efforts and performance metrics to clients


•        Actively manages keyword bids to meet client ROAS objectives


•        Manages landing page optimization and tracking URLs


•        Performs competitive search analysis and develop target keyword list


Required Qualifications :

Bachelor's degree


•        2+ years’ of PPC experience in a client-facing position (e.g., account management, client management, and client support or business development)


•        Must have experience (2+ years) with Google Ads, Bing Ads; retargeting and display advertising a plus


•        Google Ads and Google Analytics certifications a plus


•        Excellent Excel skills


•        Quantitative analytical skills and aptitude a must


•        Strong software use skills including in-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools


•        Familiarity with conversion tracking methodologies


•        Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics)


•        Familiarity with 3rd party bid management/campaign management tools a plus (Search Ads 360, Marin Software, Kenshoo, etc.)


•        Some familiarity with the basics of web design helpful


•        Ability to handle multiple assignments with effective resolution of conflicting priorities


•        Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions that will contribute value in a dynamic, client-centered environment


•        High comfort level using the internet as a research and/or shopping tool


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