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Programmatic Media Buyer

Job Type : Permanent Placement
Hours : Full Time
Required Years of Experience : 2
Required Education : Bachelors Degree
Travel : No
Relocation : No
Job Category : Marketing Strategy

Job Description :
Blend360 has a remote opportunity with a media agency client who is hiring for a full time Programmatic Media buyer. You will work within the Digital Media team at our client and interact directly with the media strategist to plan and execute buys within the DSP. This individual should have prior experience planning, buying, and optimizing programmatic media across multiple channels (Display, CTV, Native, Audio, Digital Video, Digital OOH). Their focus will be on having visibility and oversight of multiple campaigns’ performance in the DSP to adjust and optimize campaigns accordingly, either in a self-serve or managed service capacity. This role is responsible for ensuring the budget is invested in the right channels and inventory for the most optimal results. When working in a managed service capacity, this role is responsible for advising the media strategists on the most optimal investment and audience strategy to achieve the campaign goals.

  • Collaborate with internal paid media team to develop, execute, and measure digital media performance within a DSP platform via programmatic buying

  • Guide the team in the creation, maintenance, and further optimization of paid media campaigns within the DSP

  • Further the agency’s ability to understand capabilities and new opportunities with a programmatic buying platform

  • Analyze data from the DSP to build out meaningful insights and learnings for future campaigns

  • Work with the analytics team to forecast potential outcomes from programmatic activity

  • Drive the exploration of new tools and opportunities in the programmatic landscape

  • Support the strategy team with data and insights to guide strategic media recommendations and supporting rationale

  • Oversees buy stewardship, analyze campaigns, and recommend tactical changes to maximize campaign performance

  • Analyzes research and audience insights to assist in development of strategies and tactics

  • Work closely with the media strategists to ensure alignment with ad serving tools and dynamic ad serving capabilities

Required Qualifications :

  • A passion for the outdoors, our client works with outdoors brands

  • Able to work successfully in a team environment that promotes collaboration, as well as independently

  • Establish and maintain effective relationships interdepartmentally, as well as with those outside the team

  • Strong knowledge and experience buying cross-channel media within a large DSP platform (Trade Desk, MediaMath, etc), including display, connected TV, online video, digital radio, native, and digital OOH

  • Ability to develop, set-up, manage, and optimize all channels within a DSP campaign

  • Experience optimizing all Programmatic activity, including bid management, creative and competitor tracking

  • Experience working closely with ad serving tools to enable dynamic creative and campaigns

  • Detail-oriented with exceptional critical-thinking and problem-solving abilities

  • Possesses strong quantitative and analytical skills

  • Has a strong understanding of mathematical concepts, and a confidence in daily budget pacing and media planning

  • Experience with a multi-touch or cross-channel attribution tool and strong understanding of cross-channel reporting

  • Has strong understanding of the principles of marketing and advertising, along with knowledge of media concepts and terms

  • Able to prioritize, multi-task and work under pressure

  • Willing to learn new things and challenge the norm

  • Demonstrates the principles of marketing and advertising, along with media concepts and terms, creative and budget requirements

  • Possesses strong communication, project-management, and time-management skills


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