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Programmatic Product Manager

Job Type : Permanent Placement
Hours : Full Time
Required Years of Experience : 5 years
Travel : No
Relocation : No
Job Industry : Broadcasting - Radio - TV
Job Category : Sales

Job Description :

Our client is one of the world’s largest outdoor advertising companies with a diverse portfolio of 450,000 print and digital displays in 31 countries across Asia, Europe, Latin America and North America, reaching millions of people monthly. A growing digital platform includes more than 13,500 digital displays in its international markets and more than 1,200 digital billboards across 28 markets in the U.S.


 


We’re searching for an ad tech-savvy, curious and thoughtful product owner who’ll partner with our expanding Technology team and key ad tech platforms to evolve our programmatic product set and enhance our Go-to-Market plan.


 


Required Qualifications :

Who you are:


• Must have an understanding of common ad serving and supply-side programmatic systems, such as Google DFP/AdX, AppNexus, OpenX, Rubicon Project.


• Passion for, and deep understanding of digital media monetization products and trends, strong knowledge of advertising technology.


• Has an understanding of the principles of ad serving, analytics, programmatic (RTB / DSPs / SSPs / automation)


• Solid understanding of relevant ad campaign metrics (foot traffic, reach frequency, tune-in, etc.)


• Able to think things through and develop processes that contribute to enhanced organizational efficiency.


• Advanced technology skills and well-versed in JIRA, Asana, Salesforce and Microsoft applications (i.e., Outlook, Word, Excel, PowerPoint, etc.)


 


What you’ll do:


• Leads product management for all RTB & programmatic OOH solutions, across all parts of the product lifecycle - concepting, planning, development, implementation & optimization


• Works closely with Technology to manage the roadmap for all programmatic products and prioritize product development, feature requests, or solve for issues based on value to the business.


• Conducts in-market research with agency buyers, advertiser customers and platform partners in order to assess marketplace needs and prioritize them for product/feature development.


• Creates Business Requirements + Product Requirements at a product/feature level, partners with Technology to ensure products/features are tested, validated, and delivered in a quick-to-market fashion.


• Partners with multiple internal stakeholder groups (Sales, Account Management, Marketing, Data/Research, Ad Ops, Finance) to ensure the product is delivering on internal needs & is horizontally integrated across the company.


• Cultivates & manages partnerships with key DSP + SSP partners that power our product set & can amplify in-market adoption.


• Works with the GM/Programmatic, Product Marketing + Sales on developing Go-to-Market strategies to drive business adoption across key initiatives.


• Other projects and duties as assigned.


 


Who we are:


 Our client has been an industry leader in programmatic DOOH for 5+ years through our private marketplace + open exchange solutions. As programmatic OOH continues to take hold across our space, we’re looking to accelerate revenue growth through our product offerings across the RTB + automated ecosystem.


 


 


A diverse workforce is a strong workforce
To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success.  We are determined to have equality in the workplace, within our team and as an extension of our clients team. 


This is not the work of the moment, this requires continued learning and purposeful actions.  We are investing resources to understand and improve the sourcing, selection and retention of the talent we hire, and ultimately the workforce we provide our clients. We will communicate our journey in the spirit of transparency and shared learning.


 


We understand the Confidence Gap and Imposter Syndrome are real.  We still want to hear from you.


BLEND360 is an equal opportunity employer
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