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Sr. Marketing Director

Location : San Francisco, CA.
Job Type : Permanent Placement
Hours : Full Time
Required Years of Experience : 15+ years
Required Education : MBA
Travel : No
Relocation : No
Job Industry : Pharmaceutical
Job Category : Marketing

Job Description :

The Senior Director of Marketing will lead the development of the U.S. brand strategy for our client's new drug for the treatment of heart failure.  This position will work closely with a broad array of US and global stakeholders to drive execution of the launch plan the client's new drug and will be responsible for all elements of the promotional platform in key customer segments, including Community Cardiology, Hospital, and Payers. 


 


This position will report directly into the VP of US Marketing for our client's new drug launch and will work closely with a broad set of cross-functional stakeholders.  The Senior Director must have the ability to contribute strategically as a thought partner with the VP of Marketing, but also work independently as a strategic leader and flawlessly execute the tactical plan. It is imperative that this person drive performance and marketing excellence through partnership and collaboration. The Senior Director will be responsible for managing a team of marketers and will have the opportunity to drive the launch of a highly innovative new therapy.


 


Responsibilities


·        Lead development of the overarching US brand strategy and ensure alignment across all key stakeholders


·        Lead development and execution of a comprehensive launch plan including CD, hospital, and payer strategies, as well as multi-channel marketing mix


·        Serve as direct manager for a team of marketers


·        Lead agile, cross-functional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions


·        Develop and track metrics to measure and ensure success of marketing/promotional programs


·        Develop budgets and lead quarterly business and budget reviews; develop/track metrics to ensure success of programs


·        Partner with forecasting to develop demand/revenue forecasts, ensuring alignment on key assumptions


·        Lead quarterly business and budget reviews in partnership with Finance and Insights & Analytics


·        Partner with customer-facing organizations, including Community CD, hospital and payer; act as brand steward ensuring brand strategy is at center of all promotional efforts


·        Work closely with Value/Access and Payer Segment Marketing teams to impact the long-term strategies based on the market trends and competitive environment


·        Coordinates closely with Omni-channel marketing leads to build effective customer engagement ecosystem


·        Partner with market research and analytics to develop customer insight to inform decision-making in support of strategy


·        Liaise closely with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantly


Required Qualifications :

Qualifications



  • 15+ years of pharmaceutical experience with focus on US/global marketing and brand management

  • 5+ years managing/leading a marketing team and developing talent

  • Bachelor’s Degree is required; MBA or other advanced degrees is preferred

  • Demonstrated ability to develop marketing strategy and execute/measure HCP promotional campaigns

  • Recent US launch and marketing experience in cardiovascular therapeutic category preferred

  • Pharmaceutical sales and/or sales management a plus

  • Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues

  • High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy

  • Proven self-starter, able to work independently, able to handle full workload across multiple projects

  • Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution.

  • High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement

  • Strong analytical and critical thinking skills, demonstrated ability to be a proactive thinker and to embody a solution-oriented mindset

  • Demonstrated success working collaboratively in a complex matrix environment and building sustainable and collaborative relationships with internal and external customers

  • Ability to articulate and convey complex data and information concisely to internal and external stakeholders

  • Excellent written and verbal communication skills


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